Since November of 2021, I have been working at WSU Tech as the Website Specialist. In my role at WSU Tech, I leverage the powerful capabilities of the Avada theme within WordPress to craft and optimize webpages, as well as entire websites, for our organization.
I’m also responsible for researching and implementing agreed-upon improvements aimed at enhancing the user experience and accessibility of the WSU Tech website. A significant aspect of my responsibilities involves researching and implementing strategies to boost the WSU Tech website’s visibility and accessibility through improved SEO practices. Through a data-driven approach, I work towards achieving higher rankings and increased organic traffic for the website.
Furthermore, I actively research and implement improvements in Google Analytics and Google Ads to enhance the performance of the website. By making data-driven decisions, I aim to optimize our online presence, increase search results, and maximize the impact of our advertising efforts.
As a life-long learner, I continually enhance my skills and knowledge by completing professional development tutorials and trainings. By investing in ongoing learning, I aim to contribute even more effectively to the success and growth of the WSU Tech online presence.
Overall, my role involves a dynamic combination of research, implementation, and continuous learning. I’m dedicated to ensuring that the WSU Tech online presence aligns with industry best practices and reflects the excellence and innovation synonymous with the WSU Tech brand.
The #1 reason that I love working with WordPress is its versatility! WordPress provides an extensive library of plugins that can be seamlessly integrated to expand the functionality and style of a website. Additionally, my skillset includes knowledge of HTML5, CSS3, and just enough PHP so that I can input custom code, as needed.
I also leverage Avada, a robust and feature-rich website builder, to streamline the website creation process. Avada’s enhanced features not only facilitate the design and development phase but also empower me to train my clients effectively. With its user-friendly drag-and-drop interface, I can equip my clients with the skills to effortlessly post updates and manage their websites without stress. This user-friendly approach ensures that my clients can maintain and evolve their online presence with confidence, even after the project is complete.
In essence, I’m passionate about working with WordPress and Avada because they provide the perfect canvas for me to blend creativity, functionality, and ease of use, resulting in websites that not only meet but exceed the expectations of my clients.
The objective of this project was to create an updated clean and informative version of the Mid-Kansas Jewish Federation’s website using WordPress. I worked closely with Julie Fruhauf, the Director of MKJF, on this project in order to not only follow their branding guidelines, but also to ensure that the site functioned in a way that met the organization’s goals and self-management needs.
Throughout the process I researched and utilized dependable plugins for custom functionality and relied on my HTML, CSS, and Photoshop skill set to add further customizations and assist with asset creation and editing.
Additionally, I used Elementor, a page builder plugin, which allowed me to add custom responsive design settings and custom elements to page layouts. The basic framework for the site came from the Genesis Framework and the Outreach Pro child theme. As a static site, it was also important to establish keywords and utilize SEO best practices to ensure that the target audience is reached via search engines.
Important aspects of this project include a popup newsletter sign-up form, embedded PDF links, an event calendar, and CTA buttons strategically placed throughout the site.
I am honored to have been given the opportunity to work on this project for the Mid-Kansas Jewish Federation. As a freelance web developer and designer, I enjoy using my skill set to empower non-profit organizations by creating a bold online web presence for them to help them reach their goals and build their communities.
One of my favorite aspects of the project was helping create the photo collage on the homepage. I absolutely fell in love with their community outreach and love for one another.
My goal for this project was to create a gorgeous website that not only told the story and declared the mission of the Mid-Kansas Jewish Federation, but also visually expressed the beauty and resilience of the Jewish community.
“I highly recommend Reb Dev & Design. Rebecca worked very hard for our company and overhauled our website in no time. She made it very easy for us to update, even for novices like us. It turned out beautiful and attracts the eye quickly. She responds fast and is very easy to work with. ”
The goal of this project was to create a static and informative site for the local chapter of the non-profit, Soroptimist International. I worked closely with the Soroptimist Wichita board members during the design and development stages. Branding guidelines were used in the design of the website and logo to maintain proper brand identity. Throughout the process, I researched and utilized dependable plugins for custom functionality and relied on my HTML, CSS, and Photoshop skill set to add further customizations and assist with editing and creating graphics.
Additionally, I used Elementor, a page builder plugin, this allowed me to add custom responsive design settings, stretch content to full width, and add custom elements to page layouts. The basic framework for the site came from the Genesis Framework and Outreach Pro child theme. As a static site, it was also important to establish keywords and utilize SEO best practices to ensure that the target audience is reached via search engines.
Important aspects of this project include a newsletter archive, with PDF links, an organic contact page, and CTA buttons strategically placed throughout the site.
Working on this project was tremendously rewarding because I knew that upon completion it would connect women and girls to an organization that could help them achieve their dreams on a local and international level. One of my favorite aspects of the project was helping to design the layout for their history page. I learned so much about the organization like during World War II the group helped sponsor a canteen at the railroad station. They’ve been going strong ever since!
My goal for this project was to create a professional website with strategic CTAs throughout while sharing the group’s rich history and opportunities in a clear way. The client declined an SSL certificate despite recommendations.
“I greatly appreciate the services and professional approach that Rebecca gave our nonprofit service organization. ”
— KATHY NEWSOM, TREASURER, SOROPTIMIST INTERNATIONAL OF WICHITA, KS
The important criteria of this project included an online gallery that wouldn’t weigh the site down with large files. I utilized plugins for custom functionality and relied on my HTML, CSS, and PHP skillset to add further customizations.
Additionally, I used WPBakery, a page builder plugin, this allowed me to add custom responsive design settings, stretch content to full width, and add widgets to page layouts. The most challenging aspect of this project was finding a way to display an online art gallery, which included hundreds of images of his sculptures, without bogging the site down. Through research, I discovered the Google Drive Gallery plugin. This well-reviewed and popular plugin added the functionality that we needed while optimizing the load time of the website.
Throughout the site, I use photos of Christopher’s sculptures as menu items, a diary of his day – social media feed, and as hero images to help tell the story of his work. His audience can also visit his site to download his CV and learn more about leasing his art.
I had the pleasure of helping Christopher build his previous website which by today’s web trends had gotten a little stale. My goal was to use my updated visual design and development skills to create a modern and easily navigable site that showcases his work.
“I’ve had the pleasure of being a client of Rebecca’s for approximately 8 years. She was able to accommodate my needs without total direction from me. Her knowledge of web design and how clients interact with websites have facilitated my efforts to communicate my work to the public. Her labors have been expedient, efficient, and cost-effective. I am grateful to have her on my “go-to” team.”
— CHRISTOPHER GULICK, ARTIST
I have decided to focus on WordPress consulting, therefore, I am no longer accepting freelance projects. Furthermore, I am not a WordPress developer; rather, I specialize in using website builders like Avada. If you’re interested in my consulting services, I encourage you to complete my project brief.
Thank you for considering me, and I look forward to working with you!