March 2019 | Non-profit Organization
The goal of this project was to create a static and informative site for the local chapter of the non-profit, Soroptimist International. I worked closely with the Soroptimist Wichita board members during the design and development stages. Branding guidelines were used in the design of the website and logo to maintain proper brand identity. Throughout the process I researched and utilized dependable plugins for custom functionality and relied on my HTML, CSS, and Photoshop skill set to add further customizations and assist with editing and creating graphics.
Additionally, I used Elementor, a page builder plugin, this allowed me to add custom responsive design settings, stretch content to full width, and add custom elements to page layouts. The basic framework for the site came from the Genesis Framework and Outreach Pro child theme. As a static site, it was also important to establish keywords and utilize SEO best practices to ensure that the target audience is reached via search engines.
Important aspects of this project include a newsletter archive, with PDF links, an organic contact page, and CTA buttons strategically placed throughout the site.
Working on this project was tremendously rewarding because I knew that upon completion it would connect women and girls to an organization that could help them achieve their dreams on a local and international level. One of my favorite aspects of the project was helping to design the layout for their history page. I learned so much about the organization, like during World War II the group helped sponsor a canteen at the railroad station. They’ve been going strong ever since!
My goal for this project was to create a professional website with strategic CTAs throughout while sharing the group’s rich history and opportunities in a clear way. Client declined an SSL certificate despite recommendations.
“I greatly appreciate the services and professional approach you have given our nonprofit service organization. Thanks again. I know we’ll be in touch with you in the future as our needs change.”— Kathy Newsom, Treasurer, Soroptimist International of Wichita, KS